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About Us


Dina Readinger

Chief Executive Officer of Ace Coaching Company, Creator of Diagnostic Thinking LLC

Dina has the experience and process for helping private family-owned businesses or publicly traded companies. Dina’s process develops leaders with a new way of thinking for creating a culture where people are inspired to stay and be a part of the change. Building trust quickly and approaching every situation objectively, Dina helps teams tactically take on the first six months post-close, building strategies, developing KPIs that move stock price, and creating psychological safety for employee transition teams, focusing on solving the right problems and economics of best choice. She encourages strategies that develop the right culture for sharing great ideas and safety for frank conversations, and she believes that retention strategies should be your number one focus to maintain stockholder value.

Dina created Diagnostic Thinking in 2016 to fix 'broken thinking' and has helped hundreds of women around the globe create career acceleration and a life they love. She leveraged her own frustrations of being over-promised and underserved to create a better process for developing confidence for decisions when fear enters in.

Sharon M. Weinstein

MS, CRNI-R®, RN, FAAN, CVP, CSP®, Chief Executive Officer of SMW Group

With 3 decades of experience in corporate Learning & Development, Sharon reaches the hearts and minds of her audiences in an interactive style, on-screen and on-stage, using her clinical background to educate and engage learners. As a speaker, author, coach, and consultant, she’s known for creating and facilitating leadership programs that empower and motivate. She is a CEO, key decision-maker, board member, renowned thought leader, and co-author of Think Differently…18 Strategies to Fix Broken Thinking, solving the right problem at the right time.


Founder of SMW Group, and Principal at Diagnostic Thinking LLC, Sharon has been published and quoted in USA Today, The Washington Post, Crain’s Chicago Business, Forbes, Huffington Post, The Moscow Times, Springfield Business Journal, and multiple other business publications. As a Certified Speaking Professional (CSP),  and Certified Virtual Presenter, Sharon is a prolific speaker; visit her site at Immediate Past-Chair of the NSA Certification Committee for three years, she is an adjunct clinical professor at the University of Illinois, Chicago, and Purdue Global University School of Nursing, a member of the Advisory Board of Purdue University Global, contributor to the American Nurses Association Professional Issues Fatigue Panel, and a Fellow of the American Academy of Nursing. Within the Sharecare community, Sharon is a nursing expert, member of the Academy of Judges, and Clinical Advisory Board member for CarelinxbySharecare. She chairs the HBA Ambassador Program’s Coaching/Training/Consulting practice and is an HBA Advisor for both Bayer US and Europe. Follow Sharon at ShareCare and Download her Speaker One Sheet.

Join an upcoming retreat

The content for the women's retreats is customized for the needs of the women who attend. They can be onsite, virtual, half-day, one day, or multiple days. Content has been created based on the needs of corporate women around the world with a focus on learning the art of "Managing Your Career" so you can "Manage Your Life".

Our next retreat is September 16-18, 2022, Friday- Sunday. Fly into St. Louis, MO where pre-arranged ground transportation will take you from St. Louis Lambert Airport to the beautiful Wallis Family Cabin situated between St. Louis and Springfield, MO, about 1 ½ hours from either city.


This beautiful newly renovated ranch is perfectly nestled in mid-Missouri for comfort, seclusion, and pampering, setting the stage for the real work of creating new leadership capabilities in a relaxed setting. This is an all-inclusive event.

Purchase Sharon & Dina's book

Think Differently by Dina Readinger
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